USC IML 140 Final Project

  1. Describe your Business Idea.  Be sure to include:
  • The Pain
  • The Product/Service
  • Target Customer  

The Pain: Current Twin XL sized bedding is PLAIN, BORING, HARD TO FIND, AND POOR QUALITY. College students have little to no variety when searching for the Twin XL sized bedding required for their dorm mattresses.  Thread count quality is low, typically <150. College aged demographic is searching for bedding that will reflect their identities/individual personalities, especially since they are all looking to create their “dream dorm room” as purported by the stigmas typically associated with going off to college/starting the new chapter in their life journey.

The Product: Quality Twin XL bedding with original designs catering to the eclectic/unique college individual.

Target Customer: College age students who are looking to personalize their dorm rooms and who view style, design, and their bed as an integral vehicle of self-expression.

  1. Describe the Purpose of the commercial and the target Audience.

The overarching content/voice of my commercial will be essentially like a college student talking to another college student. I want to effuse how college is fun, exciting, a time to work play hard, and to embrace the fact that sleeping is non-existent in college–in fact, sleeping is for wimps. (A plethora of pictures featuring college partying and late night drunchie relay this message fine). But when college students finally do decide that they can’t take it anymore and they need to rest, they need to rest on a bed covered in Dorm Deco Twin XL Bedding. The Dorm Deco Bedding is a sign of college life and a freshman’s right of passage (this is a “lifestyle brand”). 18-21 is one of life’s largest milestones and transition periods where people grow into themselves, become more independent, and where they ultimately seek to define their identity. I always find it fun to go to my friends’ apartments/dorm rooms and see how their personality resonates in so many different aspects in their living space–pictures, posters, colors, furniture arrangements, decor!! Everything attests to one’s character and I want Dorm Deco Twin XL to be a part of this milestone point where personification is so critical to a customer.

So my commercial concept is more crazy and quite honestly, borderline lame, but I think it’ll at least be a fun video and commercial that a college aged person would pay attention to. The electro music is also very demographic specific and representative of the 21st century 18-21 year old lifestyle!




USC IML 140 HW6–Commercial

USC IML homework#6
  1. The purpose of your commercial.  Example items that you may want to achieve in your commercial.
    1. My bedding will help create the “home away from home” feeling for dormroom/apartment living. It will also facilitate individuality, uniqueness, style, comfort, and unparalleled quality
    2. For those who want high quality, stylish bedding and for those who want their rooms to truly speak true to their personalities
    3. uniqueness, variety and quality
    4. Because stores such as Target and Walmart already have a low end/ “affordable” product out their for Twin XL sheets, my target/niche will be the premium line
  2. Rough idea of 60 second commercial outline:
  • show faces of lots of different college age kids in a collage that fills entire screen (this will emphasize how there are many different personalities, interests, and tastes but they will all eventually find what they want from a california comfort design)
  • different voices will be speaking “I’m from _____”… “from_____” for a few seconds and then it will transition to “900miles from home”…”550 miles from home”…”across the world from home”–>the effect I want to have is that these kids from all over are going to be going to college all over, and although they will be going far from their homes the bedding is going to give them a sense of comfort (that’s home away from home vibe I am attempting to create for my brand)

Let’s Straight Talk About Some Serious Sheet! Please read & help me out, I’d really appreciate it:)

Is my post title a typo? no.

Is it a poor attempt at a play on words? very likely.

Is it relevant? fortunately, yes.

My last post about a business idea was long and essentially followed my train of thought. So this one will be more concise, I SWEAR.

Business idea: A company that specializes in manufacturing and designing affordable, high quality,”cool” bedding for Twin XL size college mattresses.

Why? What is the PAIN I am solving?: The market for Twin XL bedding is very limited, leaving college students with a dismal amount of choices when it comes to dorm shopping for their first year of college. And many of my friends who purchased their Twin XL sheets from a certain “unnamed company,” they were displeased with the cheapness of the material.

I remember when I was a freshman trying to find “cute” bedding for the Twin XL mattress provided to me by the dormitory–it was a very futile search that resorted in me purchasing a bedding set meant for a “full sized” mattress. To paint a picture, my bed looked like it had a muffin top. But it was either that or purchasing a polka dotted or daisy crested nonsense right?

My Mission: No more muffin tops for any college go-er or unfortunate child who must grow up in the confines of an oddly dimensioned Twin XL bed!

QUESTIONS FOR YOU: Did you have the same pain when shopping for Twin XL bedding when you were going to college? DId you have issues with the quality of your purchased Twin XL bedding?

“It’s 6 am and you finally finish studying. You close your eyes for 5 minutes and it’s 7:45 when you open them. At school it’s 1:30pm, you close your eyes for 5 minutes and when you open it’s 1:31pm.”

–the thought of every single college student in the world.

Please Give me Feedback on My New Venture to Help Entrepreneurs & Goal-Oriented Businessmen

Hey everyone! Happy Sunday:)

I am taking a class at the University of Southern California called IML 140: Digital Media for Business, and I have to come up with a business idea to grow and develop throughout the semester. I have a tonnn of ideas, but unfortunately, only a few are actually feasible/reasonable hah!

I have been thinking lately about how I go about accruing recognition/visibility for the company I currently work for, artecobags, and it’s really tough to get that starting fan base up! She’s got a great product, but with “how many facebook likes” or “how many twitter followers” being the new dictator of clout, things aren’t looking so hot for us! So that’s my problem…but how do I solve it? *stumped*

Well here’s where my thought comes in! Based upon the pure science of simple arithmetic (I’ve always wanted to use some hoity toity braniac lead-in like that), my facebook followers (let’s say 200) + your company’s facebook followers (et’s say 250) = 450 pairs of facebooking eyes and potential likes! If I could find some way for entrpreneurs and small/big business owners alike to come together and to collaborate to help each other out, it would be a win win situation for all! This is why my idea will be called, and will provide an intranet portal (think of,, and craigslist, but laid out in a format similar to a clothing site such as for goal-oriented people looking to form temporary strategic partnerships.

What is a temporary strategic partnership?

Strategic partnerships are very much like farmers markets, craft shows and flea markets. People with similar or starkly different trades/services come together and put on an event that showcases their individual skills while bringing attention to the other vendor’s skills/services! Coaches always say there’s no “I” in “team,” so why not team up with other people who are also trying to get noticed!? Marathons and athletic competitions that donate proceeds to a charity of choice are also great examples! Why else do you think that celebrities are hired to be spokesmodels, and why else would Yoplait team up with Susan G. Komen for the Cure? TEAMS = MORE VISIBILITY= $$$

What I envision for is that someone like Megan from the Detoxinista can think “hmm I think that it would be fun to put on a community event to raise awareness for healthy lifestyles, cleaner eating, and to help those who have made weight loss a resolution for 2012! It would be a great way to give back and to meet potential new clients!” By logging on to my site she will be able to create a refined search that will narrow down other entrepreneurs/businesses by location, budget, industries of interest, etc. and find Elise’s listing from  Hungry Hungry Hippie! Elise’s profile may note that she is a nurse who also enjoys a holistic, nutritious approach to eating and has an interest in community service. BAM! Megan can contact Elise and they can form a temporary strategic partnership to create a community health day! They may use even further by finding arts and crafts vendors and/or great health food vendors who listed themselves as a business willing to make donations! This intranet portal will be a very versatile and user-friendly way for professional people to connect. Linked in is good….but not great. Too many limitations and doesn’t effectively solve the issue of truly establishing relationships with people. That is what is about–find the people, establish the connection, and make magic happen.

What do you think about this idea? What are problems that you face when trying to grow your business and gain visibility? Would this be something you would find useful?