Nike She Runs LA 2012 Price Increase March 15+Top Nike Gear Picks!

All the more reason to go and register NOW TODAY for the Nike She Runs LA 10K 2012! Incredible route through Melrose and Paramount Studios Lot. Nike Swag for days, incredible entertainment, and neon everywhere!? What are you waiting for? Let’s help Nike Running do it big this spring! It all #counts

Here’s the signup link for the Nike She Runs LA 10K 2012 for ease… And remember to use the code NIKE192 when you are checking out!

ROASTED COCONUT SEA SALT BROCCOLI+Chinatown Firecracker 10K Venture

Ahh so only one more week until spring break! Chugging through this last week of midterms…aka crunch time studying for Corporate Finance! Bond Valuation, Stock Valuation, and that ever pesky Net Present Value equation is taking over my brain!! But alas it shall be over in due time..patience Court, patience 🙂

Anyways I wanted to share some pictures from the Chinatown Firecracker 10K event held a few weeks ago in February–can you believe it’s been going on for over 30 years?! It’s such a wonderful event full of live performers all day, tons of free food and products galore! Plus an exciting run in a great part of Downtown LA, what could get sweeter? Hmm….MAYBE the Asian Shave Ice and Chocolate covered bananas my classmates and I were selling to raise money for charity? I’m currently in the midst of completing my Business Admin. Emphasis in Entrepreneurship, and we were $50 seed money by our professor to start a business venture. The team who has the biggest return on investment wins! (all proceeds donated to NFTE, the Network for Teaching Entrepreneurship) My team and I did not foresee any moneymaking potential on the USC campus over that weekend, so we decided to take our venture outside the campus bubble. Here is a little slideshow of some pictures from our hot and sweaty day! ENded up profiting about $200…not as high as we expected…darn you free food and complimentary beer garden!! 😉

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I was originally intending on running the Firecracker event before the class challenge was assigned to us. Here’s a pic of me all jazzed up and absolutely LOVINGGGG my Nike Free TR Twists! #makeitcount al day everyday! I think I blogged about them already, but I honestly just cannot get enough of them. The flexible diamond grooves in the footsoles really make a difference when it comes to my lateral movements.

so comfortable!

Here’s a picture of another new obsession of mine….BROCCOLI ROASTED WITH COCONUT OIL AND SPRINKLED WITH SEA SALT! Holy mother this tastes AMAZING! And it’s so easy! Just wash broccoli crowns (which I got for a sweet deal of 49 cents per lb…yes, I pounced on this!) and chop them up into florets. Take a spoon and scoop out some coconut oil, hold it over the stovetop flame to melt, and then pour it all over your florets that have been spread on a foil sheet. quickly sprinkle with sea salt (finely ground) and toss. Pop that into the oven at 425 degrees for maybe 15 minutes and ou’ve got ourself some absolutely phenomenal broccoli!

Alright I should get back to studying for my Finance midterm! Good luck to every other college student studying for midterms 🙂 WE CAN DO THIS!

Developing the Business

Possible names:

Twin XL 2

U My Twin XL

Adjectives: trendy, classic, high quality, affordable, reliable


A beautiful but simple logo that would work for a bedding-related company:



I really like the simplicity and clean look that this one gives. It seems fresh and something I would want my bedroom to have:

This is another rather attractive logo in my opinion:


Which logos do you like? which would go with my college twin xl bedding idea?

Let’s Straight Talk About Some Serious Sheet! Please read & help me out, I’d really appreciate it:)

Is my post title a typo? no.

Is it a poor attempt at a play on words? very likely.

Is it relevant? fortunately, yes.

My last post about a business idea was long and essentially followed my train of thought. So this one will be more concise, I SWEAR.

Business idea: A company that specializes in manufacturing and designing affordable, high quality,”cool” bedding for Twin XL size college mattresses.

Why? What is the PAIN I am solving?: The market for Twin XL bedding is very limited, leaving college students with a dismal amount of choices when it comes to dorm shopping for their first year of college. And many of my friends who purchased their Twin XL sheets from a certain “unnamed company,” they were displeased with the cheapness of the material.

I remember when I was a freshman trying to find “cute” bedding for the Twin XL mattress provided to me by the dormitory–it was a very futile search that resorted in me purchasing a bedding set meant for a “full sized” mattress. To paint a picture, my bed looked like it had a muffin top. But it was either that or purchasing a polka dotted or daisy crested nonsense right?

My Mission: No more muffin tops for any college go-er or unfortunate child who must grow up in the confines of an oddly dimensioned Twin XL bed!

QUESTIONS FOR YOU: Did you have the same pain when shopping for Twin XL bedding when you were going to college? DId you have issues with the quality of your purchased Twin XL bedding?

“It’s 6 am and you finally finish studying. You close your eyes for 5 minutes and it’s 7:45 when you open them. At school it’s 1:30pm, you close your eyes for 5 minutes and when you open it’s 1:31pm.”

–the thought of every single college student in the world.

Please Give me Feedback on My New Venture to Help Entrepreneurs & Goal-Oriented Businessmen

Hey everyone! Happy Sunday:)

I am taking a class at the University of Southern California called IML 140: Digital Media for Business, and I have to come up with a business idea to grow and develop throughout the semester. I have a tonnn of ideas, but unfortunately, only a few are actually feasible/reasonable hah!

I have been thinking lately about how I go about accruing recognition/visibility for the company I currently work for, artecobags, and it’s really tough to get that starting fan base up! She’s got a great product, but with “how many facebook likes” or “how many twitter followers” being the new dictator of clout, things aren’t looking so hot for us! So that’s my problem…but how do I solve it? *stumped*

Well here’s where my thought comes in! Based upon the pure science of simple arithmetic (I’ve always wanted to use some hoity toity braniac lead-in like that), my facebook followers (let’s say 200) + your company’s facebook followers (et’s say 250) = 450 pairs of facebooking eyes and potential likes! If I could find some way for entrpreneurs and small/big business owners alike to come together and to collaborate to help each other out, it would be a win win situation for all! This is why my idea will be called, and will provide an intranet portal (think of,, and craigslist, but laid out in a format similar to a clothing site such as for goal-oriented people looking to form temporary strategic partnerships.

What is a temporary strategic partnership?

Strategic partnerships are very much like farmers markets, craft shows and flea markets. People with similar or starkly different trades/services come together and put on an event that showcases their individual skills while bringing attention to the other vendor’s skills/services! Coaches always say there’s no “I” in “team,” so why not team up with other people who are also trying to get noticed!? Marathons and athletic competitions that donate proceeds to a charity of choice are also great examples! Why else do you think that celebrities are hired to be spokesmodels, and why else would Yoplait team up with Susan G. Komen for the Cure? TEAMS = MORE VISIBILITY= $$$

What I envision for is that someone like Megan from the Detoxinista can think “hmm I think that it would be fun to put on a community event to raise awareness for healthy lifestyles, cleaner eating, and to help those who have made weight loss a resolution for 2012! It would be a great way to give back and to meet potential new clients!” By logging on to my site she will be able to create a refined search that will narrow down other entrepreneurs/businesses by location, budget, industries of interest, etc. and find Elise’s listing from  Hungry Hungry Hippie! Elise’s profile may note that she is a nurse who also enjoys a holistic, nutritious approach to eating and has an interest in community service. BAM! Megan can contact Elise and they can form a temporary strategic partnership to create a community health day! They may use even further by finding arts and crafts vendors and/or great health food vendors who listed themselves as a business willing to make donations! This intranet portal will be a very versatile and user-friendly way for professional people to connect. Linked in is good….but not great. Too many limitations and doesn’t effectively solve the issue of truly establishing relationships with people. That is what is about–find the people, establish the connection, and make magic happen.

What do you think about this idea? What are problems that you face when trying to grow your business and gain visibility? Would this be something you would find useful?